Portfolio

A seasoned writer and editor, I chose samples that demonstrate a variety of content that I can create.

Ebooks and Guides

Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them

What I Did:

  • Researched the topic
  • Narrowed it down to Top Landing Mistakes, How to Fix What’s Broken, How to Start from the Designer’s Desk, and the Importance of Testing Your Landing Pages
  • Wrote original content for the 27-page guide
  • Maintained the production schedule for it
  • Kept in touch with the graphic designer
  • Chose images for the guide
  • Proofread it
  • Wrote copy for the landing page
  • Shared about it on social media

Peek Inside:

 

 

A Quick Guide to YouTube & Creating Your Own YouTube Channel

What I Did:

  • Researched the topic
  • Wrote original content for the 20-page guide
  • Maintained the production schedule for it
  • Kept in touch with the graphic designer
  • Chose images for the guide
  • Proofread it
  • Wrote copy for the landing page
  • Shared about it on social media

Peek Inside:

DIY Marketing Essentials for Small Business

What I Did:

  • Researched the topic
  • Brainstormed the outline to focus on setting up your small business, organizing your product or service offerings, setting up your business’s online presence, getting the word out about your busines,s and navigating the social media networks
  • Wrote original content for the 20-page guide
  • Wrote checklists of 10 easy marketing tasks you can do every day in 30 minutes or an hour
  • Maintained the production schedule for it
  • Kept in touch with the graphic designer
  • Chose images for the guide
  • Proofread it
  • Wrote copy for the landing page
  • Shared about it on social media

Peek Inside:


Marketing Opinions

What I Did:

  • Edited and proofread articles for the Opinions section of MarketingProfs for almost eight years
  • Created and maintained the editorial schedule
  • Developed mutually beneficial relationships with writers and content marketing agencies
  • Culled infographics and wrote about them
  • Read through submissions from writers daily and hand-picked the best to publish
  • Coached writers to produce publish-worthy content
  • Reached out to marketing influencers to write for the Opinions section
  • Shared about it on social media

Presentations

What I Did:

  • Wrote a humorous look at presentations to spark conversation among our subscribers … and encourage them to attend an upcoming presentations seminar
  • Researched common mistakes that speakers make when they give presentations
  • Chose images that matched the light-hearted (yet meaty) writing
  • Created the presentation in PowerPoint
  • Wrote a landing page for the presentation and published it
  • Shared it on my social networks
  • Had the presentation go viral among marketers

What I Did:

  • Brainstormed, crowdedsourced, wrote, and published a presentation the same day that the infamous Yahoo telecommuting memo made the rounds
  • Discussed common concerns about remote work with colleagues and marketers
  • Illustrated each slide
  • Created the presentation in PowerPoint and published it
  • Had the presentation go viral in SlideShare

What I Did:

  • Engaged followers on the company Facebook page to finish the sentence “You know you’re a marketer when … “
  • Chose the most engaging and humorous answers
  • Illustrated each slide
  • Created the presentation in PowerPoint and published it
  • Had the presentation go viral in SlideShare

 


Content Writing

I’m also a writer with years of experience in marketing, education, and nonprofit blogging.

 

 

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