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How the Brain Processes Different Kinds of Content [Infographic]

You can create blog posts, infographics, podcasts, and slideshows—but which ones will best reach your audience?

Mainpath Marketing recently put together the following infographic highlighting how different content is processed by the brain. You can use it to decide what to create next.

Written content (e.g., blog posts, case studies, ebooks, whitepapers, etc.) are best for “creating a relationship between brands and consumers, showcasing expertise and experiences, building consumer trust, and sharing customer testimonials,” according to Mainpath.

That written content makes our brains put us in the role of the author or protagonist.

Graphic content (think infographics and slideshows) helps the brain to understand and recall content quickly. “As much as 50% of our brains are wired to receive visual input,” states Mainpath. “It takes you 250 milliseconds to process a symbol and attach a meaning to it.”

Use graphics to share complex ideas and data, and to quickly attract the interest of your audience.

Check out the infographic below to find out how the brain processes different forms of content.

how-your-brain-processes-different-types-of-content-infographic