blogging · Content · Content Marketing · Marketing · Science · Writing

How the Brain Processes Different Kinds of Content [Infographic]

You can create blog posts, infographics, podcasts, and slideshows—but which ones will best reach your audience?

Mainpath Marketing recently put together the following infographic highlighting how different content is processed by the brain. You can use it to decide what to create next.

Written content (e.g., blog posts, case studies, ebooks, whitepapers, etc.) are best for “creating a relationship between brands and consumers, showcasing expertise and experiences, building consumer trust, and sharing customer testimonials,” according to Mainpath.

That written content makes our brains put us in the role of the author or protagonist.

Graphic content (think infographics and slideshows) helps the brain to understand and recall content quickly. “As much as 50% of our brains are wired to receive visual input,” states Mainpath. “It takes you 250 milliseconds to process a symbol and attach a meaning to it.”

Use graphics to share complex ideas and data, and to quickly attract the interest of your audience.

Check out the infographic below to find out how the brain processes different forms of content.

how-your-brain-processes-different-types-of-content-infographic

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blogging · Content · Content Marketing · Creativity · Infographics · Visual Note-taking · Visual Sketch Notes

Nine Content Marketing Skills That I Can Contribute to Your Company [Infographic]

Need someone at your company to create, write, edit, and/or curate engaging and informative content? Then check out the following hand-drawn infographic highlighting my writing, editing, and marketing skills.

content-marketing-writer-and-editor-veronica-jarski

So why is such an infographic on my blog?

After almost eight happy and productive years at MarketingProfs, I was laid off due to a reorganization. (Chief Content Officer Ann Handley and the director of Publications, Vahe Habeshian, expressed sorrow at this decision, and said they’d vouch for me.)

If you’re in need of a senior content writer and/or editor with the above skills (and more!), reach me at veejarski[at]gmail.com. Or we can connect on LinkedIn, too.

blogging · My Life in General · Work Life · Writing

Writing About Myself Is Hard (So I Write About My Passion Project Instead)

veronica-jarski-is-writing

Give me a few minutes in any store, and inevitably, I’ll get into a conversation with a stranger. My friends and family tease me for it, but it’s one of the reasons I majored in journalism. People love to tell stories, and I love to hear them.

So, when we meet out in the suburban wilderness that is my local mini mall, we talk.

For example, as I walked through the supermarket parking lot last week, the security guard shouted a Doctor Who reference in my direction then approached me. That’s what happens when you wear a fandom shirt. Instead of being freaked out, you end up asking a complete stranger, “Who is your favorite doctor?” (pun completely intended) and you get to hear a 10-minute analysis of the character and how he’s similar yet different to his regenerations.

The week before that, I asked the clerk at an art supply store whether he had some extra Hello Kitty erasers available (they’re perfect for my hand-drawn coloring books), and he launched into a very long story about why he loves cute and tiny things, especially Japanese products, and how he has “little boy feet” and owns pink shoes with Hello Kitty designs and socks that match them.

Those types of interactions happen regularly to me. A few words exchanged, I ask something, and the person starts sharing something about himself or herself that’s strange, silly, or delightful. Sometimes, all three.

This curiosity about others is why I majored in journalism and why, of the two websites I have, this one hasn’t been updated for a long time and why my other site has steady traffic and comments from readers.

See, I could tell you about myself—random facts pouring out of me like candy from a piñata—but a narrative is better. Readers want to hear a story, something that gets inside them, whether their funny bone, heart, or brain. The story changes something in them, so that, after hearing, reading, or seeing it, they leave you better-informed, better-loved, or just… better.

WIITTR? (What’s in It for the Reader?)

At MarketingProfs, where I was a senior content writer and editor for nearly eight years, I always had the question before me (literally, taped to my computer screen): What’s in it for the reader? As I continue to write and manage content for The Invisible Scar, a passion project dedicated to raising awareness of emotional child abuse and its effects on adult survivors, I have that in mind as well as Why would a reader care about this? Who wants to read this? Why? What feeling do you want them to have when they leave your website?

One reason this blog was on pause for a while was because I was crafting stories for MarketingProfs full-time and spending my weekend free time on writing for my passion project. Research must be done, outlines must be scrawled, stories must be told. But not about me. About the topic, about its nuances, about what gets to heart of the reader.

Having a personal blog about me isn’t as exciting to me as telling other people’s stories. And that’s what content writers do. We find good stories and share them.

The security guard who approached me in the parking lot did speak to me about Doctor Who. In detail. A lot of detail. But I didn’t share the entirety of the conversation in this blog post because good writers also know they need editing.

If you’re looking for someone passionate about writing and telling your story (or your customers’), check out my resume either on LinkedIn or download it here.